Culture Preference ID- CUPID

Improve organisational commitment and empower people

Improve organisational commitment and empower people to thrive in their working environment

By assessing an individuals’ level of preference for salient organizational culture dimensions, this powerful tool identifies individuals’ motivational and performance drivers and is used to evaluate fit with current or prospective work environments.

The CUPID report enhances career and leadership development activities by facilitating individuals and leaders’ awareness of how their preferences and their current environment interact and impact their experience and behaviour. The report provides detailed guidance to facilitate powerful one-to-one development discussions with individuals and describes the implications of preference for each dimension.

Scientifically proven and validated

CUPID is part of the ABA suite of profiling tools and reports. It is the result of extensive research and development led by Professor Stephen A. Woods, a leading authority on personality, and a renowned team of work psychologists at Aston Business Assessments.

As a result of extensive evaluations and research projects into vocational interest, personality and career outcomes, CUPID was designed to be easy to use and is accurate.

Real-world results

In our scientific studies and real-world use of our tools we have shown the value that the ABA suite of products can bring to those facilitating development, career planning and training. Case studies, testimonials and statistics can be provided on request.


Designed by science for individuals & businesses, CUPID is ideal for consultants, managers, coaches, trainers and L&D professionals’ looking to have a holistic understanding of individuals’ culture preferences fit with an aim to develop employees effectively. CUPID is a measure of an individuals’ level of preference for 7 different organizational dimensions




People Focus

Results Focus



For all dimensions, to help you maximise the insights from CUPID, the report also provides:

  • Dimension review and implications of preference for behaviour
  • Guidance to facilitate reflection and identify development needs
  • Guidance for priority development action planning based on individual context
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Concise, relevant and fast

Both the assessment and report are concise, succinct, relevant to culture fit and are structured for career and development planning. They highlight key strengths, preferences and patterns of behaviour characteristic of specific work families and provide development actions to enable planning and coaching.

The online test takes just 10 minutes to complete, after which you can instantly download or email easy-to-read reports, which can be accessed at any time, from anywhere.

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Customised to your organisation

ABA’s suite of tools is designed to give employers, consultants and HR professionals secure access to deep, comprehensive psychometrics data instantly, from wherever they are. With varying levels of customisation available, your reports can easily be adapted to your people, organisation or industry.

Choose from a variety of customisation options including company branding/logo/colours, corporate framework and competencies, industry language and web skins.

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Trait Online is subscription based, to give you unlimited access to reports throughout the year. You simply choose your preferred subscription level and pay one fee upfront using your preferred payment method.

Ready to use and easy to navigate from day one, assessments, data and reports are customized to your requirements, and quick to set up, navigate and download.

With ten comprehensive reports that draw on 13 key personality traits, the Big Five personality structure, and crucial job competencies, our online psychometric products will give you the power to make confident decisions about who to employ and how to develop your workforce.

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